Color Palette
The color values in our palette were selected not only to express our brand attributes but also to be in compliance with the Americans with Disabilities Act and W3C (World Wide Web Consortium) Web Content Accessibility Guidelines 2.0.
You’ll notice some shifts from the masterbrand palette, which occurred in order to meet color contrast ratio requirements when colors are used together on screen.
Full RWJF color palette
Color resources
Use the buttons below to download our color palette in Adobe Swatch Exchange format for digital and print use as well as the guide for appropriate color use.
Primary brand colors
These colors are an edited subset of the RWJF masterbrand. They have been altered to improve on-screen representation and compliance with ADA/WCAG color contrast guidelines.
RWJF purple
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RWJF purple full value
HEX: 5D2861
RGB: 93 / 40 / 97
CMYK: 4 / 59 / 0 / 62
PMS: 2623 U -
RWJF purple medium tint
HEX: 7D5381
RGB: 125 / 83 / 129
CMYK: 3 / 36 / 0 / 49
PMS: 2603 U -
RWJF purple light tint
HEX: CEBED0
RGB: 206 / 190 / 208
CMYK: 1 / 9 / 0 / 18
PMS: 7443 U
RWJF navy
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RWJF navy full value
HEX: 11325E
RGB: 17 / 50 / 94
CMYK: 82 / 47 / 0 / 63
PMS: 2758 U -
RWJF navy medium tint
HEX: 415B7E
RGB: 65 / 91 / 126
CMYK: 48 / 28 / 0 / 51
PMS: 7686 U -
RWJF navy light tint
HEX: CFD6DF
RGB: 207 / 214 / 223
CMYK: 7 / 4 / 0 / 13
PMS: 7450 U
Secondary colors
The secondary palette uses core colors from the masterbrand, with added vibrancy.
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Teal full value
HEX: 4F9FAB
RGB: 79 / 159 / 171
CMYK: 54 / 7 / 0 / 33
PMS: 632 U -
Teal medium tint
HEX: 72B2BB
RGB: 114 / 178 / 188
CMYK: 39 / 5 / 0 / 27
PMS: 631 U -
Teal light tint
HEX: CAE2E6
RGB: 202 / 226 / 230
CMYK: 12 / 2 / 0 / 10
PMS: 628 U
-
Green full value
HEX: 759B41
RGB: 117 / 155 / 65
CMYK: 25 / 0 / 58 / 39
PMS: 377 U -
Green medium tint
HEX: 95B26C
RGB: 149 / 178 / 108
CMYK: 16 / 0 / 39 / 30
PMS: 577 U -
Green light tint
HEX: D6E1C6
RGB: 214 / 225 / 198
CMYK: 5 / 0 / 12 / 12
PMS: 7485 U
-
Yellow full value
HEX: F8CF37
RGB: 248 / 207 / 55
CMYK: 0 / 17 / 78 / 3
PMS: 108 U -
Yellow medium tint
HEX: F9D95F
RGB: 249 / 217 / 95
CMYK: 0 / 13 / 62 / 2
PMS: 106 U -
Yellow light tint
HEX: FDF1C3
RGB: 253 / 241 / 195
CMYK: 0 / 5 / 23 / 1
PMS: 1205 U
-
Orange full value
HEX: F66522
RGB: 246 / 101 / 34
CMYK: 0 / 59 / 86 / 4
PMS: 021 U -
Orange medium tint
HEX: F88B59
RGB: 248 / 139 / 89
CMYK: 0 / 44 / 64 / 3
PMS: 1585 U -
Orange light tint
HEX: FCD1BD
RGB: 252 / 209 / 189
CMYK: 0 / 17 / 25 / 1
PMS: 1555 U
-
Red full value
HEX: D92318
RGB: 217 / 35 / 25
CMYK: 0 / 84 / 88 / 15
PMS: 2347 U -
Red medium tint
HEX: E76B61
RGB: 231 / 107 / 97
CMYK: 0 / 54 / 58 / 9
PMS: 7417 U -
Red light tint
HEX: F4C3CB
RGB: 244 / 195 / 203
CMYK: 0 / 20 / 17 / 4
PMS: 169 U
Neutral colors
Neutrals aid the pairing possibilities with the secondary palette.
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Warm neutral full value
HEX: 6B5648
RGB: 107 / 86 / 72
CMYK: 32 / 50 / 62 / 42
PMS: 2321 U -
Warm neutral medium tint
HEX: B2A89F
RGB: 178 / 168 / 159
CMYK: 20 / 23 / 28 / 5
PMS: 7529 U -
Warm neutral light tint
HEX: E1DDDA
RGB: 225 / 221 / 218
CMYK: 9 / 10 / 11 / 0
PMS: WARM GRAY 1 U
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Cool neutral full value
HEX: 616870
RGB: 97 / 104 / 112
CMYK: 60 / 42 / 31 / 40
PMS: 432 U -
Cool neutral medium tint
HEX: A4AAAD
RGB: 164 / 170 / 173
CMYK: 39 / 28 / 25 / 15
PMS: 423 U -
Cool neutral light tint
HEX: D0D2D4
RGB: 208 / 210 / 212
CMYK: 14 / 12 / 10 / 0
PMS: 2330 U
Color resources
Use the buttons below to download our color palette in Adobe Swatch Exchange format for digital and print use as well as the guide for appropriate color use.