Logo Use
Logo lockups
There are two approved logo lockups, horizontal and stacked. The stacked is preferred, but the horizontal may be used when vertical space is limited.
Clear space around the Robert Wood Johnson Foundation logo is important to maintain the integrity of the mark. Do not use the logo in close association with other graphic or text elements or in the context of a headline or copy. The diagram below illustrates the minimum amount of clear space required.
x = Stacked lockup clear space
x = Horizontal lockup clear space
Logo resources
Use the buttons below to download all versions of our logo in a variety of formats for both digital and print use—as well as the guide for appropriate logo use.
Logo colors
The logo may be reproduced in only the approved colors shown. (Also available in horizontal lockup version.)
2-Color purple version (tinted) on white background
2-Color purple version (solid) on white background
1-Color purple version on white
background
2-Color navy version (tinted) on white background
2-Color navyversion (solid) on white background
1-Color navy version on white background
1-Color black version (tinted) on white background
1-Color black version (solid) on white background
Reversed version (tinted) on primary purple background
Reversed version (solid) on primary purple background
Reversed version (tinted) on primary navy background
Reversed version (tinted) on black background
Reversed version (solid) on primary navy background
Reversed version (solid) on black background
Incorrect logo usage
Proper use of the Robert Wood Johnson Foundation logo is essential for maintaining and protecting the RWJF identity. The following examples illustrate incorrect applications of the RWJF logo. Always use master logo artwork for reproduction. The Foundation’s logo may only be used with permission. To obtain permission, please contact creativerequests@rwjf.org.
Do not change the configuration of the logo
Do not tint the logo outside of specified values
Do not rotate any part of the logo for any reason
Do not place the logo on a pattern
Do not redraw or re-typeset elements of the logo
Do not apply a gradient to any part of the logo
Do not distort or change the shape of the logo
Do not place the logo within a shape
Do not apply unspecified color values to the logo
Do not outline any part of the logo for any reason
Do not place the logo on a busy image for any reason
Do not create a lock-up with another logo, tagline or copy
Logo resources
Use the buttons below to download all versions of our logo in a variety of formats for both digital and print use—as well as the guide for appropriate logo use.