Innovative

RWJF was born from a groundbreaking, revolutionary notion that we have a role—a duty—to serve the most vulnerable among us. We are historically bold and pioneering. We continually show leading-edge ability to shift, pivot, and push beyond the expected in search of a true Culture of Health—for all.

 

When expressing: INNOVATIVE

Reflect our ability to challenge the status quo.

 
 

Our look:

  • Is bold, stemming from our vibrant color palette

  • Sparks thought by using provocative conceptual art

  • Employs professional, sophisticated visuals

Our voice:

  • Conveys confidence and pulse

  • Fosters excitement in its boldness

  • Calls out the compelling, lead idea—from the start

 

Guardrails:

We’re INNOVATIVE
without being too:

• Risky
• Trendy
• Techy
• Biomedical
• Arrogant

Explore all six attributes