Relevant

The information we share has real, applicable value to our user’s daily work. We stay aware—and at times lead the way—with significant topics of the day. We curate and disseminate only the most meaningful research and perspective—to avoid cluttering busy lives with content that has little worth.

 

When expressing: RELEVANT

Make pertinent, useful information quickly apparent.

 
 

Our look:

  • Uses clear information hierarchy for scanability

  • Employs visuals that create deeper understanding

  • Embraces simple, clean white space

Our voice:

  • Stems from content that users want and need

  • Projects a single, focused message

  • Cuts out meaningless content

 

Guardrails:

We’re RELEVANT without
being too:

Is there such a thing as too relevant? Probably not. Learn what our users really care about and let that drive content. And don’t make them work too hard to find what’s most useful to them.

Explore all six attributes