Trustworthy

We have a long history, steeped with nonpartisan, evidence-based research. Our content, programs, and positions are credible and rigorous.

We pride ourselves on acting with integrity and strength, and those that engage with us can do so with complete confidence.

 

When expressing: TRUSTWORTHY

Project our long-standing stability and credibility.

 
 

Our look:

  • Builds our brand through consistent use of our identity elements

  • Emanates sophistication and professionalism with selective color choices

  • Employs professionally created graphics rather than clip art or PowerPoint charts/graphs

Our voice:

  • Transmits information that’s accurate, nonpartisan and anchored in evidence

  • Reflects the voice of RWJF—not only our grantee’s voices

  • Feels transparent—sharing how/what work is being done

 

Guardrails:

We’re TRUSTWORTHY
without being too:

• Stodgy
• Pretentious
• Wonky
• Condescending 

Explore all six attributes