Social media file requirements
Social media resources
For general guidance on social media specifications, please download our file specification guide or consult with the latest guide from Sprout Social.
Static images
RWJF.org page share image
Content on rwjf.org fetched by social sites when pages such as news releases, funding opportunities, blog posts, or research are shared by users.
-
File format: JPEG or PNG
Dimensions: 16:9 Ratio; 1200 x 675 px
Resolution: 300 DPI
Call-to-action: In post, not graphic
Production notes: Keep critical design elements away from edges to avoid odd cropping. Limit use of text in graphic.
Hosting: rwjf.org
Approved file delivery: All final content and assets should be posted in the Dropbox folder assigned to your project.
Note the share page note text below the image.
Social media in-stream image
A photograph, illustration, or infographic that is appended to a social post.
-
File format: GIF, JPEG or PNG
Dimensions: 16:9 Ratio; Preferred: 1200 x675 px; If larger is needed: 2400 x 1350 px;
Resolution: 300 DPI
File Size: 5 MB or less to support social scheduling.
Call-to-action: In post, not graphic
Production notes: Keep critical design elements away from edges to avoid odd cropping. Limit use of text in graphic.
Hosting: Posts native to social platform.
Approved file delivery: All final content and assets should be posted in the Dropbox folder assigned to your project.
Motion graphics
Social media motion graphic
An animated file that is appended to a social post. Movement can help command viewer’s attention quickly and elicit curiosity to learn more.
-
File format: GIF set to auto-loop
Dimensions: 16:9 Ratio; 1200 x 675 px
Length: 5-10 seconds
File size: 5 MB or less to support social scheduling.
Call-to-action: In post, not graphic
Production notes: Limit use of text in sequence.
Hosting: Posts native to Twitter. To play on Facebook posts, must be hosted on rwjf.org.
Approved file delivery: All final content and assets should be posted in the Dropbox folder assigned to your project.
Social media video
A photograph, illustration, or infographic that is appended to a social post.
-
File format: MP4 or MOV; plus SRT (FILE NAME.en_US.srt) for Facebook
Dimensions: Varies by platform: consult Sprout Social Video Specs
Length: Under 2 minutes
File Size: Varies by platform: consult Sprout Social Video Specs.
Call-to-action: Embedded as part of video asset
Production notes: Captions: Burn into file in a consistent location, at legible size and style for native Twitter
Music: License agreement required.
Hosting: Posts native to social platform. YouTube and Facebook videos can be embedded on rwjf.org.
Approved file delivery: All final content and assets should be posted in the Dropbox folder assigned to your project.
Social media resources
For RWJF requirements on social media specifications, please download our Social Media Guide below. For the most current sizing and specifications consult Sprout Social’s Social Media Image Size and Social Video Specification webpages.