Video captions

Create, finesse and burn in captions.

Use your preferred method to create an SRT file and ensure that all captions are fully proofed. To help align with our specific standards, we have created the RWJF Writing Style Guide convey preferences that frequently arise when creating RWJF materials. Visit rwjfcommunicationshomestead.org for this reference guide.

Caption readability can be improved by intentional line breaks. Realize that shorter strings of copy are easier to track and digest. Captions should be two lines at most and should be broken where natural conversation breaks. 

Burn into file in a consistent location, at legible size, making sure not to overlap the brand anchor in lower right corner.

Video title

Grab attention. Use key words.

Entice curiosity and convey the video’s main idea within 50 characters. Include relevant keywords and avoid anything that doesn’t help search function or user’s understanding.