Social media file requirements

 

Social media resources

For general guidance on social media specifications, please download our file specification guide or consult with the latest guide from Sprout Social.

General Social Media Image Sizes

Social Video Specs

 

Static images

RWJF.org page share image

Content on rwjf.org fetched by social sites when pages such as news releases, funding opportunities, blog posts, or research are shared by users. 

  • File format: JPEG or PNG

    Dimensions: 16:9 Ratio; 1200 x 675 px

    Resolution: 300 DPI

    Call-to-action: In post, not graphic

    Production notes: Keep critical design elements away from edges to avoid odd cropping. Limit use of text in graphic.

    Hosting: rwjf.org

    Approved file delivery: All final content and assets should be posted in the Dropbox folder assigned to your project.

 
Smart phone screen showing link shared by RWJF on Twitter

Note the share page note text below the image.

 

Social media in-stream image

A photograph, illustration, or infographic that is appended to a social post. 

  • File format: GIF, JPEG or PNG

    Dimensions: 16:9 Ratio; Preferred: 1200 x675 px; If larger is needed: 2400 x 1350 px;

    Resolution: 300 DPI

    File Size: 5 MB or less to support social scheduling.

    Call-to-action: In post, not graphic

    Production notes: Keep critical design elements away from edges to avoid odd cropping. Limit use of text in graphic.

    Hosting: Posts native to social platform.

    Approved file delivery: All final content and assets should be posted in the Dropbox folder assigned to your project.

 
Smartphone screen showing tweet by RWJF on Twitter with posted image
 

Motion graphics

Social media motion graphic

An animated file that is appended to a social post. Movement can help command viewer’s attention quickly and elicit curiosity to learn more. 

  • File format: GIF set to auto-loop

    Dimensions: 16:9 Ratio; 1200 x 675 px

    Length: 5-10 seconds

    File size: 5 MB or less to support social scheduling.

    Call-to-action: In post, not graphic

    Production notes: Limit use of text in sequence.

    Hosting: Posts native to Twitter. To play on Facebook posts, must be hosted on rwjf.org.

    Approved file delivery: All final content and assets should be posted in the Dropbox folder assigned to your project.

 
Animated gif showing illustration of people riding different sized bikes. Headline: "This is equity"
 

Social media video

A photograph, illustration, or infographic that is appended to a social post. 

  • File format: MP4 or MOV; plus SRT (FILE NAME.en_US.srt) for Facebook

    Dimensions: Varies by platform: consult Sprout Social Video Specs

    Length: Under 2 minutes

    File Size: Varies by platform: consult Sprout Social Video Specs.

    Call-to-action: Embedded as part of video asset

    Production notes: Captions: Burn into file in a consistent location, at legible size and style for native Twitter

    Music: License agreement required.

    Hosting: Posts native to social platform. YouTube and Facebook videos can be embedded on rwjf.org.

    Approved file delivery: All final content and assets should be posted in the Dropbox folder assigned to your project.

 
Smartphone screen showing Culture of Health prize winner video posted to Twitter
 
 

Social media resources

For RWJF requirements on social media specifications, please download our Social Media Guide below. For the most current sizing and specifications consult Sprout Social’s Social Media Image Size and Social Video Specification webpages.