Inspiring

We believe we can dramatically improve health for those with the greatest need, and aim to interest and intrigue audiences with thought-provoking content and opportunities so they can play a part.

We challenge our users to think differently, stay curious, seek out new ideas and employ new practices.

 

When expressing: INSPIRING

Spark people to be curious, feel compelled and take action.

 
 

Our look:

  • Features evocative, attention-grabbing imagery

  • Gets people thinking/feeling with conceptual visual art

  • Reflects passion, pulse, and courageousness

Our voice:

  • Brings juicy nuggets to the forefront

  • Engages the reader with whip smart content and copy 

  • Promotes action—spark, click, share, ooh and ahh

 

Guardrails:

We’re INSPIRING without
being too:

• Pushy
• Gratuitous
• Peppy
• Hollow 

Explore all six attributes